Sending emails, signing contracts, submitting ideas, and even networking are all done digitally. However, the business card is something that the digital world will not be able to completely replace anytime soon. In this article we discuss why we believe business cards are still relevant in 2022.
Are business cards still relevant in 2022?
A business card is a very personal and tactile type of marketing. Efficient business card design serves the purpose of putting your vital contact information into the hands of your target customer. The mobility of a business card is essential.
Here are five reasons why business cards are still essential and why you should always carry some.
1.) Business cards are excellent for building long-term relationships.
Making long-lasting, real, and intimate relationships is the goal of networking. While exchanging contact info digitally is convenient, it is not memorable. We, as humans, like familiarity and consistency. A customer is more likely to continue doing business with you for the simple reason that you are memorable. Business cards help build that familiarity and consistency. True business partnerships begin with genuine dialogue and eye contact.
2.) Business cards continue to be an efficient direct marketing tool.
Email marketing, search engine optimization, and sponsored advertisements are all effective in attracting leads. However, these tactics aren’t as successful as a good old-fashioned face-to-face encounter.
In today’s environment, you may come across a prospective lead or business contact at any moment. Exhibits, industry conferences, airline lounges, and other events are all excellent examples. Having your business cards on hand ensures that you never miss out on a good business connection.
3.) Your business cards is the initial impression of your business.
A distinctive business card does much more than just transmitting an email address or phone number. Subsequently It also becomes part of the first impression customer formulate about your business. This is especially true if the person you are giving the business card too is an excellent prospect?
What should a decent business card design include?
- Your name
- Company name and logo
- Phone number
- Email address
- Physical address
- Your corporate message, slogan, or anything else unique that may set your firm apart
4.) They are the quickest and most “cost-effective” way of delivering your contact information.
A business card’s primary use is to swiftly convey contact information with someone. In a hurry? no need to stand around exchanging info just give them your business card. Having a business card works significantly faster than putting down your name and phone number. Therefore you reduce the possibility of someone misinterpreting your hand writing!
5.) Business cards act as a physical reminder of who you are.
You meet someone in person and connect on social media. Chances are you’ll get lost amid the thousands of other friends. A business card serves as a visual reminder of who you are. In addition It might also jog your memories of the moment and location where you met, differentiating you from others.
Is it time to update your business card?
Feel like your current business cards a bit old-fashioned? No worries our team is here to help. Feel free to contact us and we’ll guide you on the best options to make sure your business cards stand out.